There are a lot of business magazines read by Mt Pleasant, SC business owners that write about how a startup businessman might go about succeeding in a venture. Usually though, they restrict their ideas to situations where the businessman owns his own business. Seldom do you see much said about how the owners of a fledgling business could find business partners to complement their skills with. They could get twice as far in half as much time.
But it’s true. The business magazines really should devote their time talking about how a well-chosen business partner can be such a great way to get ahead. It would also help if they were geographically tailored to South Carolina or Mount Pleasant in particular.
It’s just that there’s a great deal of work that goes into the building of a business. Not only does the lone startup businessman not have enough time for all the meetings, the potential investors, the sales pitches to potential clients, the networking, the research, the marketing analysis and so on, he may not even have the skills needed for all of these.
One may not even have the resources needed to hire a couple of employees. If one could find business partners to share in the business by contributing just as much is the primary business founder though, things could be much stronger.
The kind of third-party perspective one can get from another server can be invaluable. Working hard as you do on a startup business, you can suffer from tunnel vision – concentrating only on your take on things. A little perspective – little third-party input from someone who’s in a real position of responsibility can really help.
Not everyone is cut out to be their own boss in Mt Pleasant, SC or any other town. You do need a tremendous amount of initiative to drive yourself hard enough to work without anyone making you do it. Sometimes, having a business partner can be great for this – when you tend to slack off.
But perhaps the best advantage that comes your way when you find business partners is just that you get to access their contacts. It can be a networking boon to get an equal partner to invest their talents, their contacts and their money in the business you have in mind.
But you do need to know how to find business partners. Most people right away just choose someone they are comfortable with – a friend, husband or wife and so on. While these kinds of relationships just might work out in a business setting, it isn’t a given. A business partner isn’t just someone you want to be comfortable with. The important thing is that they should be driven, they should be cut out for business, they should have contacts and so on. When you bring a friend in and things don’t work out, it may be hard to do anything about it.
People tend to take the “friend” thing way too far. They’ll often just meet people at the coffee shop or at an industry gathering or somewhere, strike up a conversation, and right away think of going into business together. Needless to say, you want to set the bar somewhat higher.